An arts administration concentration within the baccalaureate degree program is available in the area of music. The option is designed to provide the student with a curriculum in music combined with a minor in business. The arts administration concentration prepares the student for management positions with orchestras, local and state arts councils, performing arts venues, artist agencies, and other related positions in the music industry. The emphasis is on nonprofit organization management.
The basis for the arts administration concentration is a major in music with specified ancillary requirements and a Culverhouse College of Business minor in general business, entrepreneurship, management, or world business. The remainder of the hours required for the degree includes College of Arts and Sciences requirements and electives.
Curricula include lab courses such as management of music activities, in which students experience actual concert management from box office to backstage. Other lab courses include arts development and fundraising, exploration of careers in concert/commercial music, legal issues in the arts as well as a required internship with a local arts organization the final semester. Per request, special topics could include computer applications for arts organizations, museum management, and marketing the arts.